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“The Enigmatic Dance: Hypnotherapy, Coaching, and the Brain”

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Hypnotherapy is emerging as a robust methodology in coaching due to its effects on brain activity. Understanding the neuroscience behind hypnotherapy can provide coaches with valuable insights into facilitating transformational experiences. 

During hypnosis, one key neural mechanism is increased connectivity between the dorsolateral prefrontal cortex and the insula. The prefrontal cortex is involved in concentration, while the insula relates to self-awareness. This combination can help clients achieve heightened focus and mindfulness – skills crucial for personal growth.  

Additionally, hypnotherapy reduces activity in the anterior cingulate cortex, which is linked to cognitive control and scepticism. Lowering mental defences makes clients more open to new perspectives and coaching interventions. The mind is primed for positive change.


Other relevant neural shifts include:

  • – Reduced amygdala reactivity, calming the brain’s alarm centre to counter anxiety.
  • – Activation of visual areas like the occipital lobe to enhance visualisation and imagination.
  • – Increased theta wave production indicates deep relaxation and learning readiness. 
  • – Alterations in pain perception pathways modulated by hypnotic trance.


Understanding these neurological changes empowers coaches to design hypnotherapy techniques strategically targeting client goals. The brain can be guided towards states where desired transformations are neurologically primed.

Incorporating hypnotherapy into coaching requires specialised training to ensure safe and effective delivery. But armed with neuroscience knowledge, coaches can unlock the remarkable potential to accelerate client progress through evidence-based hypnotic methods. The brain reveals how hypnosis facilitates higher performance and well-being.

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Dr. Terry McIvor is the founder of the International  Guild of Hypnotherapy,NLP and 3 Principles Practitioners and Trainers. (IGH3P)

IGH3P  is a professional development body which develops the skills of coaches, Hypnotherapist and NLPers.

He is an educationalist of over 20 years experience and has been accredited as a STEM and Science expert at level 6 and 7 by the Office of Qualifications and Examinations Regulation (OFQUAL) in the U.K.

Dr. Terry is also an NLP trainer, Master Hypnotist, a qualified Hypnotherapist  and 3 Principles Coach.

He is trainer for most of the leading hypnosis professional bodies in the U.S including IACT, ICBCH,IMDHA, and the Elman Institute,

Dr. Terry has set up his own accredited STEM school in the U.K. called AISR, it is through his academy he conducts his teaching and research.

Dr. Terry has entered into the realm of Metaphysical Philosophy. and is currently adapting metaphysical ideas of consciousness to train metaphysical( Quantum) coaches of the future.

Learn more at You can email him at

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