The Price of Business Digital Network has a new series of outstanding commentaries from thought leaders. This is one in that series.
Justin Lynch,
Brand Strategist @ Avlier
Creating target personas has long been a staple of the brand building process. But, it’s fundamentally broken. Instead of target personas, businesses should be focused on identifying ideal customers. It may sound like a simple semantic change, but the difference fundamentally changes how you approach brand building.
Justin Lynch, a Brand Strategist from Avlier, will help you understand why this approach is so significant and how it will affect your brand. If you want your brand to attract the right customers you don’t want to miss this insight.
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